Published by ChinaMNC · Yangpu
Shanghai Recruits 'Financial Culture Promoters' for 2026 Short Video Campaign
Shanghai's financial office is recruiting 'Financial Culture Promoters' for a 2026 short video campaign to showcase the city's financial culture. Foreign founders can gain visibility, training, and networking by participating.
Shanghai Launches Financial Culture Promoter Recruitment for 2026
The Shanghai Municipal Financial Office has announced the 2026 Chinese-style Financial Culture Season, featuring a short video collection and exhibition activity. As part of this initiative, the office is publicly recruiting "Financial Culture Promoters" from all sectors of society. The campaign aims to cultivate and promote financial culture with Chinese characteristics and innovate new ways of communicating financial culture. Foreign founders operating in China may find this a valuable opportunity to engage with Shanghai's financial community and enhance their brand visibility.
Who Can Apply?
The recruitment is open to a wide range of participants. According to the announcement, eligible individuals include self-media bloggers, media editors and reporters, university students in relevant majors, financial system employees, industry experts and scholars, as well as creative enthusiasts from fields such as culture, tourism, and architecture. The key requirement is a love for the city of Shanghai and a passion for financial culture. Foreign founders who meet these criteria are welcome to sign up.
Benefits for Participants
Selected promoters will enjoy several exclusive benefits:
- Official Certification: Opportunity to receive the exclusive "2026 Financial Culture Promoter" certification.
- Expert Training: Participation in specialized practical training on short video topic planning, on-location shooting, and AI tool application.
- In-depth Experience: Involvement in the "Chinese-style Financial Culture Open Week" to visit financial culture sites, explore historical stories and industry practices behind these sites, and obtain first-hand creative material.
These benefits can help foreign founders gain deeper insights into Shanghai's financial landscape and connect with key stakeholders.
Core Tasks and Creative Requirements
Participants are required to produce short video works that closely revolve around the theme of cultivating and practicing Chinese-style financial culture. The creative directions include, but are not limited to:
- Focusing on the core essence of the "Five Do's and Five Don'ts" of Chinese-style financial culture, selecting a single item and interpreting it in combination with work scenarios and real stories.
- Documenting cases of practicing Chinese-style financial culture within one's organization or related positions.
- Creating content from perspectives such as serving the real economy, financial risk prevention and control, and enhancing urban soft power, demonstrating how Chinese-style financial culture empowers the construction of Shanghai as an international financial center.
Works can also incorporate resources from the Shanghai Financial Culture Map or focus on Shanghai's red financial history. The content must be truthful, objective, positive, and combine knowledge, interest, and appeal. Stiff, template-like promotional styles are discouraged.
Publication and Submission
Works must be submitted through a dedicated H5 page. After the organizer completes content review and approval, participants can publish their works on their personal social media platforms. When publishing, the event hashtag #大家心中的金融文化# (Financial Culture in Everyone's Heart) must be added.
Timeline
- October 30: Offline creative empowerment training.
- November 2–6: "Chinese-style Financial Culture Open Week."
- By November 27: Submission of works (upload before this date).
- Mid-December: Selected outstanding works will be exhibited.
How to Participate
Interested individuals can scan the QR code in the original announcement or click "Read Original Article" to enter the H5 page. Click on "Financial Culture Promoter Recruitment" to access the registration page. After completing personal information and passing review, participants can upload their works. Applicants are advised to read the event rules carefully before registering and uploading.
Why This Matters for Foreign Founders
For foreign founders operating in China, participating in this campaign offers a chance to showcase their understanding of Shanghai's financial culture, gain official recognition, and network with other professionals. It also provides a platform to highlight their company's contributions to the local economy and community. By engaging in such initiatives, foreign founders can strengthen their local connections and enhance their brand image in Shanghai's dynamic business environment.
This summary is based on information published by the relevant Chinese government website and is general information, not legal or tax advice.
For assistance with company registration and operations in China, foreign founders can contact ChinaMNC on WhatsApp / WeChat at +86 153 1898 8535.